P.E.I. will not renew nearly $8M deal with the NHL

Source: Prince Edward Island - Regional News
Date: 2026-10-22 20:05:10.0
Tags: [Prince Edward Island, Tourism, Economy, Governance]

Prince Edward Island Tourism Minister Ernie Hudson announced that the province will not renew its three-year, $7.75 million tourism marketing partnership with the National Hockey League when the contract expires on December 31, 2026. Despite opposition criticism regarding costs and accountability, the government defended the deal by citing a commissioned report showing it reached over 8.5 million Canadians, brought 315,000 new visitors, and generated $95 million in visitor spending. The province stated that tourism marketing investments will continue at the same funding level next year through alternative strategies.